Ava is the driving force behind Ava Premium Outlet NY. With a lifelong passion for fashion and a refined sense of quality and aesthetics, she has shaped a destination where exclusive designer overstock meets modern femininity.

Before founding Ava Premium Outlet NY, Ava built her career working with renowned European fashion houses such as Sofia®, Maison d’Artois®, and Larella®. These years gave her an insider’s view into the world of luxury fashion, as well as direct connections to Paris and Milan that today allow her to source authentic designer collections at outlet prices.

From the very beginning, Ava’s vision has been clear: premium fashion should be both accessible and timeless, empowering women to feel confident in their everyday lives. Her curated drops bring together comfort and elegance — pieces that seamlessly fit into the office, the city, or moments at home.

As Creative Director, Ava oversees everything from selecting which collections enter the outlet to shaping the overall identity of each drop. She is known for her sharp eye for detail, uncompromising approach to quality, and her ability to transform insider access into one-of-a-kind opportunities for her clients.

Ava Premium Outlet NY is more than a store or an online shop — it is Ava’s vision of creating a universe where women can discover inspiration, joy, and exclusivity through fashion.